Location: Bolton, Lancashire
Problem: Pedestrian safety and the risk of collisions
Solution: Improving pedestrian safety in Bolton by increasing visibility of zebra crossings using the ultra-bright LED DayBright mid-post and post top retrofit solution
TWM had previously worked with Bolton Council to deliver an extensive project, supplying over 60 bespoke signs to help reduce speeding throughout the borough. This significant update in signage resulted in a decrease in speeding cars throughout Bolton’s road network, creating a safer environment for road users in the area.
Following the success of the tri-colour LED speed indication signs, discussions proceeded in finding the best way to improve pedestrian safety and encourage compliance with stopping at zebra crossings.
Bolton Council wanted to make zebra crossings more prominent as they had identified an issue with vehicles not stopping at the crossings, which was increasing the risk of pedestrian collisions. In order to avoid excessive disruption on Bolton’s roads, the Council needed a quick and easy retrofit solution.
This issue was identified in several locations, making it essential for the updated zebra crossing equipment to be rolled out quickly. Furthermore, as many of these crossings were located in residential areas, consideration needed to be taken to minimise light intrusion.
Given the scale of the project, familiarity with the area and its main accident dark-spots were very important so as to ensure that the equipment could be rolled out in locations where it was needed most.